All About… the 3 Reasons Why I Love Esther Penn

I was invited to the Esther Penn x Fortress Festival shopping event this past Thursday evening by Marissa Row, friend and blogger. It was a great event overall and a great time to catch up with friends in the blogging community. This was my first time visiting an Esther Penn store and hearing about the Fortress Festival.

Madisen Reid Inside Esther Penn.JPG

Madisen Reid and Marissa Row at Esther Penn.JPG

Madisen + Marissa Row

Brandi, Madisen and Vivian at Esther Penn.JPG

Brandi + Madisen + Vivian

Brandi, Lily and Madisen at Esther Penn.JPG

Brandi + Lily + Madisen • Courtesy of Fortress Fest

Esther Penn x Fortress Festival

This year’s Fortress Festival will be hosted April 28th-29th in Fort Worth Cultural District at the Will Rogers Memorial Center. 2018 is the festival’s second year and there are over 20 bands lined up to perform on Fortress Festival’s two stages. Fortress Festival is partnering with the Modern Art Museum of Fort Worth to make this year even better than the last. You can learn more about the Fortress Festival and how to get your tickets, here.

I love a good boutique. Founded in 2014, Esther Penn’s Dallas location is located off Henderson Avenue, right next door to Bar Stellar. The space is absolutely beautiful! It’s aesthetically clean and organized to perfection. The assessability of the shop and my ability to find exactly what I’m looking for is one thing that I am very picky about when I shop. Esther Penn delivers on that.

Madisen Reid Inside Esther Penn-2.JPG

Because there are so many, I decided to list my top 3 reasons why I love Esther Penn!

1. The pieces they offer are in-style, unique and equally as gorgeous

Though the prices are slightly high, you truly get what you pay for. Which are high-quality pieces for all occasions at a boutique where you can find everything you want, and more! That is one thing about boutiques in Dallas… when you can find one you love that offers items that none of the competitors provide, keep them close!

Esther Penn Neon SIgn.JPG

2. Founders, Kacy and Alyson personally handpick every item in Esther Penn

All of the pieces in the boutique is from Los Angeles to guarantee a great selection to shop from everytime you visit. They even have a “we’ve got to have this test.” The time, care and love that is put into Esther Penn by every member of the staff is evident. It only encourages me to support the local business even more than I already do.

Esther Penn Rack.JPG

Esther Penn Accessories.JPG

3. Even better, the merchandise is strategically organized

I love when things are coordinated and organized by a theme! It gives me peace of minds and puts me at ease, because when I shop, I go in knowing exactly what I am looking for. Even the clothes in my closet are organized by color. However, everything is so cute at Esther Penn, even though I would go in knowing what I want, I would most likely leave with more than what I planned on purchasing.

Esther Penn.JPG

Shoe Display at Esther Penn.JPG


Make sure to check out Esther Penn and see all of the beautiful hand-picked pieces in their Dallas store. Esther Penn tops, dresses, bottoms, sweaters, outerwear and shoes can all be purchased on their website as well.

Here are my top 3 favorite pieces from their online shop:

Screen Shot 2018-04-10 at 12.18.30 AM.pngScreen Shot 2018-04-10 at 12.18.17 AM.png

Screen Shot 2018-04-10 at 12.18.52 AM.png



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s